The story starts with a father and son: Dennis and Alex Fuzesi. In 2023, Dennis launched PFA with a mission to provide high-quality chemicals, machines, and detailing products to professionals. What started as a small business quickly grew to serve dealerships across Canada, with global partnerships bringing the best detailing supplies to our doorstep. In 2024, the first PFA Detailing Supplies storefront opened in Oshawa, and with it, a new chapter began.

In April 2025, Alex launched PFA Apparel—a brand built to embody the spirit of hustle and the heart behind the machines. With a lifelong love of car culture, sparked by Initial D at just eight years old, Alex had long understood the connection between cars, identity, and expression. Raised around detailing, tuned into style, and driven by his entrepreneurial instincts, he turned that energy into something wearable.
PFA Apparel isn’t just streetwear—it’s storywear. Every piece is made to celebrate the grind it takes to build something from the ground up. It’s for the dreamers who work all night in the garage, the enthusiasts who find connection at local meets, and the builders who know their car isn’t just transportation—it’s art, therapy, and self-expression.

Our designs reflect pop culture, car culture, and the lifestyle that binds them. They’re bold, clean, and always rooted in meaning. With every drop, we aim to connect people—not just to a brand, but to a community that sees and supports them.

Our tagline, “Your Passion. Your Presence.”, is at the center of everything we do. Passion drives us; presence grounds us. That’s why we’re out at events across Ontario—not just selling shirts, but connecting with the people who make this scene so alive.

And at its core, this is still a family business. Built on trust, belief, and countless late nights, we honor our roots in every decision we make. We’re here to celebrate what matters most—love, legacy, and the freedom to express who you are.

This is PFA Apparel.

Wear what drives you.